Identity Reinforcement or Risky Organizational Change? Category Spanning in Humanitarian Projects

In this study, we investigate the consequences of organizational change that consist adding new categories to portfolio humanitarian organizations. Our aim is discern differences in these between specialist and generalist Previous research has shown spanning lead disadvantages evaluation organizations by audience members terms attention they receive from but did not focus on distinction specialists, have no history categories, generalists, already done so past. Using fixed effect logit regression methods project approval among 2480 non-governmental (NGOs) sector, show category tantamount risky for organizations, which leads a reduction approval. However, generalists benefit spanning, indicates identity reinforcement. We also case urgent demand, less detrimental effect. Consequently, successfully undergone longer suffer spanning. Moreover, situations demand reduce negative